"Digital storytelling" is a relatively new term which describes the new practice of ordinary people who use digital tools to tell their 'story'. Digital stories often present in compelling and emotionally engaging formats, and can be interactive.

One can define digital storytelling as the process by which diverse peoples share their life story and creative imaginings with others. This newer form of storytelling emerged with the advent of accessible media production techniques, hardware and software, including but not limited to digital cameras, digital voice recorders, iMovie, Windows Movie Maker and Final Cut Express. These new technologies allow individuals to share their stories over the Internet on YouTube, Vimeo, compact discs, podcasts, and other electronic distribution systems.

One can think of digital storytelling as the modern extension of the ancient art of storytelling, now interwoven with digitized still and moving images and sound. Thanks to new media and digital technologies, individuals can approach storytelling from unique perspectives. Many people use elaborate non-traditional story forms, such as non-linear and interactive narratives.



  • The structure of your story that guides your storytelling


  • Act 1: Setup
  • Act 2: Conflict
  • Act 3: Resolution


  • The “voice” of your story
  • Uncover different perspectives
  • Create emotional tie
  • Can help make an ask

Perfecting the Story Arch

The SETUP is where all of the main characters and their basic situations are introduced, and contains the character's backgrounds and personality. A problem is also introduced, which is what drives the story forward.

The CONFLICT is the bulk of the story, and begins when the inciting incident (or catalyst) sets things into motion.; this can be referred to as the character arc, or character development.

The RESOLUTION is when the problem in the story boils over, forcing the characters to confront it, allowing all the elements of the story to come together and inevitably leading to the ending.

Choosing characters

Criteria for a good character

  • Comfortable telling their story on camera and having their photos taken
  • Has an easy to understand story
  • Willing to try telling their stories in multiple ways 
  • Open to questions and discussion