Building a digital marketing & promotion strategy
Always consider the following when building a plan:
Community or audience:
- Who are you trying to reach?
- How would you like to engage them in your project? Tell their stories, answer questions, of comment on an issue?
- How do they like to communicate? Social media? WhatsApp?
Technology and platforms
- What digital platforms are you using to capture your stories and outcomes? A website, a video, a photo journal?
- What is needed to tell your story? Is there equipment or software to achieve my goal?
- What social media platforms will you use to engage your community?
- What formats will you be using to tell my story and the stories of those you talk to?
- What unique ways can you capture stories? Photos, live video, infographics?
- How will you ensure that the content that you capture is of high quality and adds value to your project?