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Digital Storytelling & Your personal narrative


- Getting to know eachother
- Digital storytelling 101
- Building your personal narrative
- Project management
- Budget management

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Digital Storytelling & Your personal narrative


- Getting to know eachother
- Digital storytelling 101
- Building your personal narrative
- Project management
- Budget management

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Getting Started


Getting to know each other and Q&A on what it means to be an Ambassador

Getting Started


Getting to know each other and Q&A on what it means to be an Ambassador

The 2016 World Contraception Day Ambassadors


Discussion

1. What does it mean to you to be a WCD Ambassador?

2. What are you expectations of this project? What do you hope to achieve from this experience?

3. What is one thing that you would like to learn about digital media or storytelling? 

 

A look at the 2015 Ambassadors

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Introduction to Digital Storytelling


Introduction to Digital Storytelling


WHAT IS DIGITAL STORYTELLING?

"Digital storytelling" is a relatively new term which describes the new practice of ordinary people who use digital tools to tell their 'story'. Digital stories often present in compelling and emotionally engaging formats, and can be interactive.

One can define digital storytelling as the process by which diverse peoples share their life story and creative imaginings with others. This newer form of storytelling emerged with the advent of accessible media production techniques, hardware and software, including but not limited to digital cameras, digital voice recorders, iMovie, Windows Movie Maker and Final Cut Express. These new technologies allow individuals to share their stories over the Internet on YouTube, Vimeo, compact discs, podcasts, and other electronic distribution systems.

One can think of digital storytelling as the modern extension of the ancient art of storytelling, now interwoven with digitized still and moving images and sound. Thanks to new media and digital technologies, individuals can approach storytelling from unique perspectives. Many people use elaborate non-traditional story forms, such as non-linear and interactive narratives.


ELEMENTS OF A GOOD STORY 

Narative

  • The structure of your story that guides your storytelling

STORY ARCH

  • Act 1: Setup
  • Act 2: Conflict
  • Act 3: Resolution

CHARACTERS

  • The “voice” of your story
  • Uncover different perspectives
  • Create emotional tie
  • Can help make an ask

Perfecting the Story Arch

The SETUP is where all of the main characters and their basic situations are introduced, and contains the character's backgrounds and personality. A problem is also introduced, which is what drives the story forward.

The CONFLICT is the bulk of the story, and begins when the inciting incident (or catalyst) sets things into motion.; this can be referred to as the character arc, or character development.

The RESOLUTION is when the problem in the story boils over, forcing the characters to confront it, allowing all the elements of the story to come together and inevitably leading to the ending.


Choosing characters

Criteria for a good character

  • Comfortable telling their story on camera and having their photos taken
  • Has an easy to understand story
  • Willing to try telling their stories in multiple ways 
  • Open to questions and discussion
     
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Refining your personal narrative


Refining your personal narrative


Answer the questions below each section as a guide to crafting your own personal narrative. 

  • Create one sentence that coveys your purpose and what you hope to achieve.
  • Include enough information for the listener to predict the purpose of the story. 
  • What are three things unique about yourself? What defines you right now?
  • What is your passion? What are you going to achieve?
  • Who are the key players in your work? 
  • What are you fighting for?
  • What examples do you have that helps demonstrate your story?
  • Why is this happening? Why now?
  • Has something recently changed to caused this outcome?
  • Who is responsible? What do they say?
  • What will happen if nothing changes? Why is this so important?
  • What is the worst case scenario?
  • What does success look like? What is the best case scenario?
  • What is needed to get from current state to best case scenario?
  • What can be done to continue progress?

DELIVERING YOUR STORY

Creating talking points 

Talking points help ensure you are prepared with the key points of your story. They are used for talks, interviews, and pitching. Talking points contain story outline as well as facts, numbers and data. Here are a few tips on creating your own talking points.

  • Build the talking points based on your story narrative
  • Find a format that works for you (bullets, sentences, combo)
  • Keep a printout handy and keep in a place that is easily accessible online (notepad)
     

Telling your story to the media

  • It is your story. You are in control of how it is told and you know it best.
  • Be prepared
  • Speak slowly
  • If you get asked a question that you don't have information to, it is okay to say you don’t know and to get them the info later
  • Be “media-ready” - Always provide journalist with a way to get more info or assets for your story (photos, videos, stories, etc) 


FACEBOOK LIVE

Livestreaming is still an emerging form of communication. However, It provides great value when trying to communicate authentic and unscripted dialogue.  Click on the photo below for tips on using Facebook live. 

* click photo to read the tips

* click photo to read the tips

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Project Strategy & Managing Budgets


Project Strategy & Managing Budgets


Building a digital marketing & promotion strategy

Always consider the following when building a plan:

Community or audience:

  • Who are you trying to reach?
  • How would you like to engage them in your project? Tell their stories, answer questions, of comment on an issue? 
  • How do they like to communicate? Social media? WhatsApp? 

Technology and platforms

  • What digital platforms are you using to capture your stories and outcomes? A website, a video, a photo journal?
  • What is needed to tell your story? Is there equipment or software to achieve my goal?
  • What social media platforms will you use to engage your community?

Content

  • What formats will you be using to tell my story and the stories of those you talk to?
  • What unique ways can you capture stories? Photos, live video, infographics? 
  • How will you ensure that the content that you capture is of high quality and adds value to your project?